This is the ad campaign for Diesel for Autumn/ Winter 2014, it was photographed by Nick Knight, the hairstylist was Tomo Jidai who has worked on campaigns for Valentino and Alexander Wang and the makeup artist was Laura Dominique who has worked with Diesel before as well as Moschino.
The idea behind the campaign was to create a shot that would be "a pop amalgam of the classic, the digital and the real." This campaign for Diesel was the first that Nicola Formichetti did as Creative Director for Diesel. Nicola added the three "Diesel Icons" which are leather, denim and military-utility which honors the brands orginal designs,
The hair for women mixes between tousled wind swept hair and slicked back androgynous style while the makeup is a flawless clean base with strong brows and nude lips.
I like this shoot because I like the abstract designing in the background and how its edgy and sensual at the same time yet still sells the brand,
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